Plantecho

With the new logo, the goal was to create a solid and cohesive brand identity for PLANTECHO. This logo isn’t just part of the design—it leads the design, setting the tone and direction for our entire visual identity. By extending the sides of the rhombus, we create new triangular shapes, which serve as fundamental elements in the visual design system. Additionally, we chose a flexible visual design system to maximize versatility.

This approach ensures consistency, aligning every communication with the brand’s core values and message, building customer recognition and trust. At the same time, flexibility allows for adaptability across various platforms, media, and formats. Whether it’s a website, social media, packaging, or print, the dynamic visual system ensures the brand remains cohesive while retaining the freedom to evolve and stay relevant.

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