Lakiotis

Logo, Identity design

A much-needed facelift was designed for the logo of a large corporation specializing in tiles, sinks, and bathtubs. While the original logo was recognizable, several issues hindered the brand’s professional image. The letters were unevenly drawn, resulting in poor legibility and cohesion.

The new logo design offers a revitalized, professional look that mirrors the company’s dedication to craftsmanship and quality. By refining the typography, we’ve crafted a sleek, balanced mark that ensures legibility across all platforms—from product packaging to digital and print media. This redesigned logo not only strengthens the brand’s reputation as an industry leader but also gives it a contemporary edge, all while preserving its trust and reliability.

The result is a logo that looks visually appealing and strengthens brand recognition, creating a more consistent and memorable identity in a highly competitive market.